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Research papers

Pushing the boundaries of the 'research debrief'

Quantitative market research typically ends with a summary of strategic options. However, in most cases the client is left with poor or no quantification of specific recommended actions; making it difficult to prioritize initiatives and set...

Catalogue: Congress 2005: Making A Difference
Authors: Nila Sanyal, Robin Cleland, Vittorio Raimondi
September 21, 2005
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Citation

Sanyal, Cleland and Raimondi (2005a, September 21). Pushing the boundaries of the 'research debrief'. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/pushing-the-boundaries-of-the-research-debrief-


Research papers

Generating market insight

This paper sets the scene for discussion on a crucial topic: 'Is market research enough to provide insight?'.Drawing on their own extensive experience as market researchers and business analysts for the pharmaceutical industry, the authors aim to...

Catalogue: Global Healthcare 2004
Authors: Martine Leroy-Sharman, Susanne West
February 22, 2004
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Citation

Leroy-Sharman and West (2004a, February 22). Generating market insight. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/generating-market-insight


Research papers

Harnessing consumer and market trends to drive the category

This presentation covers the key influences on the pizza category in terms of consumer and market trend research and brings together how category insights are developed from many examples of research techniques actually used in this case study.

Catalogue: ESOMAR Conference on Retailing/Category Management 2003
Author: John Storey
October 26, 2003
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Citation

Storey, J. (2003a, October 26). Harnessing consumer and market trends to drive the category . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/harnessing-consumer-and-market-trends-to-drive-the-category-


Research papers

Web weaving for global insight managers

The authors argue that as researchers and marketers, our challenge is to harness the power of web technology to fully make the transition from a perceived passive to pivotal role in the organisations strategic unit.

Catalogue: ESOMAR Technovate Conference 2003
Authors: Lucy Thompson, Phil Rushfirth
Company: Nunwood
January 26, 2003
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Citation

Thompson and Rushfirth (2003a, January 26). Web weaving for global insight managers. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/web-weaving-for-global-insight-managers


Research papers

Integrating decision making and marketing intelligence

The marketing research industry is facing several challenges stemming from the changing business climate and the emergence of new actors.Unless a paradigmatic shift occurs, marketing research information is only one of numerous information sources...

Catalogue: ESOMAR Technovate Conference 2003
Authors: Emre Erdogan, Selim Oktar
January 26, 2003
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Citation

Erdogan and Oktar (2003a, January 26). Integrating decision making and marketing intelligence. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/integrating-decision-making-and-marketing-intelligence